If you are provided with a unique phrase or key word like “John Jameson’s web consultancy” for on page optimization that is the name of your site, you will always find yourself at number 1 on Google or major search engine pages with that unique phrase. The only difficulty is that few of the visitors are going to use such phrase. Instead they will use “web consultancy” as the key word and you will never come within the top ten with your key phrase or key word not matching it. You should avoid such tricks played on you by the SEO Company.
While entering into a deal ask the provider Company to come up with their description in plain English instead of using technical words like special algorithm or vector techniques etc. If they cannot explain their strategy in plain English that can be understood by the laymen, it means they do not have real knowledge and are thriving on borrowed knowledge only. However attractive and affordable search engine optimisation proposal such Company may offer, it may not be of any use to you. In brief, you should not trust them.
Sometimes the Company will try to influence you with statistics. They might come up with a lot about the search engines and their varied uses. They may also be asking you to learn to use databases to enhance website design more urls. Make a point to ask them about the sources. If they are correct, they will come up with the source, if not; the statistics will change every time you challenge it.
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